Nature-Inspired Patterns: Napapijri’s Take on Seasonal Prints

Prints are central to Napapijri’s identity. A way to explore nature, movement, and self-expression through design. The SS25 collection channels this with bold graphics, abstract florals, and evolved camo, blending statement and function across technical and casual pieces.

Understanding Spring/Summer Prints at Napapijri

Rather than defining spring and summer separately, Napapijri treats seasonal prints as part of a continuum, adapting in colour, intensity, and shape while rooted in an outdoor ethos. Whether for the city or the coast, the patterns in SS25 are made to move with their setting.

What Are Spring Prints?

Spring prints in SS25 are grounded in soft palettes and organic motifs. Shades like pale blue, stone, and teal pair with leaf patterns and blurred botanicals to reflect seasonal renewal.

Florals take on bolder forms. The Talla shirt, made from heavyweight canvas, features oversized botanical prints in earthy tones. While expressive, its palette keeps it grounded in spring’s more natural mood. Lighter men’s shirts with tonal foliage offer a more understated take.

What Are Summer Prints?

Summer shifts the mood. Colours deepen, contrasts sharpen, and patterns grow louder. Expect fiery oranges, sun-washed blues, and bold all-over motifs.

Florals get graphic. The Ronge shirt layers abstract shapes in saturated tones, printed on washed cotton with a relaxed fit that balances comfort and impact. Stripes also return in sun-faded gradients and crisp lines, bringing structure to breathable summer staples.

Seasonal Print Trends to Know in SS25

SS25 trends span delicate florals, stylised animal prints, retro geometrics, and cultural graphics. Each brings texture and meaning to silhouettes, from loose-fit tops to lightweight outerwear.

All-over and engineered prints appear throughout. All-over designs create visual consistency, while engineered placements highlight shape and construction. These approaches bring variation to recurring motifs without losing cohesion.

Across the board, prints are purposeful. Whether grounded in the natural world or drawn from graphic art, they’re made to evoke mood, motion, and place.

Performance Meets Pattern

Napapijri’s commitment to innovation means prints extend into performance wear. SS25’s technical pieces integrate patterns into water-resistant, breathable fabrics, without sacrificing function.

All-over prints add character to lightweight shells. Engineered patterns are used to follow garment structure, ensuring aesthetic and technical balance. These choices allow outerwear to carry visual interest without compromising versatility.

Get to Know Our Spring–Summer Prints

SS25 explores print through four key themes, each offering a distinct take on seasonal dressing:

Florals, reimagined
Soft florals go bold this season. The Ronge shirt blends abstracted blooms with rich colours for a layered, expressive finish. Its relaxed silhouette makes it a standout in both look and comfort.

Camo with a twist
Camouflage remains a Napapijri signature. The Talla shirt reinterprets it through painterly, earthy prints designed to reflect natural textures. Its heavyweight canvas and camp collar give it a grounded, urban edge.

Graphic geometrics
Some prints take cues from structure, grids, tessellations, and angular forms applied across men’s shirts. Engineered techniques align these designs with seams and silhouettes, creating cleaner lines and impact.

Playful motifs
Designed for movement and energy, bold motifs appear across SS25. The Inuvik swimming trunks feature oversized daisies on high-performance fabric, bringing personality to summer essentials.

Glossary: Key Print Terms in SS25

All-over print
A repeating motif that covers the entire garment. Used for strong visual impact, seen in the Talla and Ronge shirts.

Engineered print
A pattern is placed to complement the garment’s shape and cut. Often used for structured or directional looks.

Motif
A recurring design element in SS25, this includes florals, camo reinterpretations, and abstract graphics tied to nature and exploration.