MARTINE ROSE FOR NAPAPIJRI
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From rugged to runway, The story of Denim
Denim has always been more than a fabric. Durable, versatile, and timeless, it adapts seamlessly to changing seasons and shifting routines. From outdoor adventures to city commutes, denim continues to evolve as a wardrobe essential, pairing easily with transitional layers for everyday wear.
This guide explores why denim endures, its story within Napapijri’s collections, and how it works alongside layering pieces such as gilets, modular puffers, and lightweight jackets. With styling ideas, care advice, and product highlights, denim is positioned as a cornerstone of versatile, functional style.
What is denim, and why does it endure?
Denim’s reputation for resilience comes from its twill weave. Cotton fibres are spun into a diagonal pattern, creating a material that is difficult to tear and naturally long-lasting. Originally designed for function, denim has been adopted across decades for its ability to adapt to new contexts without losing its strength or character.
Today, denim remains a versatile option, moving easily from casual wear to smart layering. It is both practical and cultural, a fabric that withstands daily wear while retaining a sense of effortless style.
The story of denim at Napapijri
Born from a heritage of exploration, Napapijri began with travel bags before expanding into outerwear and apparel. Denim entered the brand’s story as a natural extension: a durable, hard-wearing fabric that complements the focus on movement and adaptability.
Denim pieces are designed as long-lasting staples, made to layer with technical jackets and lifestyle essentials. The fabric’s durability ensures longevity, while contemporary silhouettes keep it relevant in modern wardrobes.
Transitional jackets and layering: gilets, modular puffers, Soft Shells
Layering defines modern dressing, allowing outfits to adapt to unpredictable weather. Outerwear includes versatile jackets and gilets that pair seamlessly with denim.
Gilet layering offers lightweight insulation without bulk, making it easy to adjust as temperatures change. Modular puffers introduce detachable sleeves and adjustable details for adaptability across varied conditions. For those seeking a streamlined silhouette, lightweight jackets provide water resistance and comfort with less padding, ideal for city commutes or weekend escapes.
These layers embody functional styling — flexible, protective, and easy to combine with denim foundations.
How denim and layers work together
Denim outfits excel when paired with outerwear. Straight-leg jeans and a denim shirt create a base that can be elevated with a modular jacket or softened with a puffer gilet. Wide-leg jeans styled with an oversized puffer create a relaxed silhouette suited to streetwear-inspired looks.
For office-ready layering, a denim shirt worn under a tailored jacket balances casual texture with structured design. In colder conditions, denim trousers or shirts form reliable bases for weather-resistant outerwear, ensuring practicality does not compromise style.
When it comes to styling denim, proportion, texture, and versatility are the elements that bring balance.
How to care for denim and outerwear
Durability is at the core of denim and outerwear, but care extends their lifespan. Washing denim sparingly helps maintain colour and shape. Denim pieces should be aired out between wears rather than washed each time.
How to wash denim
When cleaning is necessary, cold, short cycles or hand washing preserve fabric strength. High heat in both washing and drying can weaken fibres and should be avoided. Spot cleaning with mild detergent helps extend wear, while air drying maintains shape.
Caring for outerwear
Layering pieces such as lightweight jackets or modular puffers benefits from careful maintenance. Fabric-specific care guidance preserves water resistance and insulation, while harsh detergents and excessive heat reduce performance over time.
Highlights and how to style them
Key outerwear pieces such as modular puffers and lightweight jackets are designed to integrate with denim staples.
Straight-leg jeans and denim shirts form the backbone of casual layering, while chinos, hoodies, and logo tees provide supporting elements. Together, these create wardrobes that balance utility with style, adaptable across environments and occasions.
Explore the collection
Moving between adventure and city life requires clothing that is practical, durable, and adaptable. Denim continues to anchor that journey, while layering pieces extend its versatility.
Discover the collection to explore denim, technical outerwear, and everyday essentials designed for movement and modern life.
