MARTINE ROSE FOR NAPAPIJRI
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Curly fleece reimagined: Napapijri’s story
Fleece has always been more than a fabric. Warm, versatile and enduring, it sits at the intersection of performance and style. In Napapijri’s narrative, curly fleece holds a distinctive place. It embodies the brand’s legacy of exploration while evolving through modern design collaborations.
This guide explores what curly fleece is, its significance in Napapijri’s history, and its reinvention through the lens of British designer Martine Rose’s subversive lens. Featuring styling tips, care instructions, and product highlights, curly fleece is resented as both functional and expressive, a fabric that connects heritage with innovation.
What is curly fleece?
Curly fleece is a textured variation of fleece engineered to replicate the insulating properties of natural wool, while remaining lightweight and breathable. Its curled fibres form air pockets that retain heat, delivering warmth without added bulk. Widely used in outerwear, curly fleece stands out for its unique look that blends practicality with comfort.
The role of fleece in Napapijri’s heritage
Since the launch of the first Skidoo jacket in 1990, Napapijri has embraced materials that represent durability, performance, and style. Fleece quickly became integral to this journey, insulating yet versatile, and a natural partner to the brand’s ethos of adaptability across landscapes and seasons.
Curly fleece captures the spirit of exploration and creativity. It is more than warmth. It is a medium for expression, crafted to last and designed to move with the wearer. For Napapijri, fleece is not seasonal but foundational, anchoring collections as a reliable, sustainable fabric.
The Napapijri fleece range reflects this heritage of adaptability and endurance.
Napapijri’s FW25 collaboration with Martine Rose reinterprets curly fleece through bold silhouettes and cultural influence. This eagerly anticipated collection marks the return of a creative dialogue that flourished from 2017 to 2019, which is now reimagined for a new era, and it revisits the original and celebrated “Floral Camouflage” curly jacquard in striking brown and teal that became the emblem of Napapijri and Martine Rose's first joint venture alongside iconic full-zip fleeces in luxurious curly wool construction
The men’s fleece collection captures this fusion of utility and design.
How to style curly fleece across the seasons
Curly fleece thrives on versatility. Its texture makes it an expressive layer that adapts across climates:
- Autumn: Curly fleece jackets paired with wide-leg trousers and a lightweight parka create transitional outfits.
- Winter: A modular puffer layered over curly fleece adds insulation without losing silhouette.
- Spring: Worn open over a graphic tee and chinos, fleece brings casual ease with breathable comfort.
- Summer evenings: Sleeveless or cropped fleece styles introduce texture without excess warmth.
This adaptability defines the fleece collection, combining durability with contemporary styling.
Caring for curly fleece
Fleece longevity depends on careful maintenance:
- Washing: Cold, short cycles or hand washing with mild detergent protects the fibres. Fabric softeners should be avoided as they compromise performance.
- Drying: Air drying flat maintains the garment’s structure and prevents heat damage.
- Sustainability tip: Washing sparingly and using a microfibre filter bag reduces shedding, extending lifespan and supporting sustainable fleece practices.
Explore the collection
Curly fleece continues to define outerwear as both functional and expressive. From bold collaborations to everyday layers, fleece jackets remain central to Napapijri’s mission: clothing that lasts, adapts and inspires.
The Napapijri fleece jackets range redefines outerwear. Timeless, sustainable and designed for exploration.
