GOOD EARTH COTTON®

SELECTION

Fibre by fibre, we are sticking by our sustainability vision by introducing our first selection of summer essentials made with Good Earth Cotton®, a fully traceable cotton obtained through regenerative farming practices.

Discover the Selection
Color: Black

£210.00

Color: Black

£31.50

£45.00

-30%

Color: Dark Blue

£31.50

£45.00

-30%

Color: Dark Blue

£45.50

£65.00

-30%

Color: Dark Grey

£147.00

£210.00

-30%

Color: Dark Blue

£210.00

Color: Black

£45.50

£65.00

-30%

Color: Medium Grey Melange

£27.00

£45.00

-40%

Color: White
Color: Medium Grey

£27.00

£45.00

-40%

Color: Dark Blue
Color: Black

£52.50

£75.00

-30%

Color: Black

£24.00

£40.00

-40%

Color: Medium Grey Melange

£45.50

£65.00

-30%

Color: Black
Color: Medium Grey Melange

£52.50

£75.00

-30%

Color: Dark Blue
Color: Black

£132.00

£220.00

-40%

Color: Dark Blue

£52.50

£75.00

-30%

Color: Black

£21.00

£35.00

-40%

Color: Dark Blue
Color: Black

£48.00

£80.00

-40%

Color: Black
Color: Dark Blue
Color: White

£147.00

£210.00

-30%

Color: Black

£98.00

£140.00

-30%

Color: Dark Blue
Color: Black
Color: Dark Blue
Color: Black
Color: Dark Blue

£72.00

£90.00

-20%

Color: Dark Blue

£69.00

£115.00

-40%

Color: Black

£24.50

£35.00

-30%

Color: Dark Blue

£24.00

£40.00

-40%

Color: Black

Tundra Winter Jacket

Waterproof fabric

£156.00

£195.00

-20%

Color: Dark Blue
Color: Black

£24.50

£35.00

-30%

Color: Black

Voyage Backpack - 19.5 Lt

Waterproof fabric

£50.00

Color: Dark Blue

£132.00

£220.00

-40%

Color: Black

Tundra Summer Jacket

Waterproof fabric

£122.50

£175.00

-30%

Color: Black

£245.00

Color: Dark Blue
Color: White

£45.50

£65.00

-30%

Color: Black
Color: Green Lichen

£42.00

£60.00

-30%

Color: Black

£154.00

£220.00

-30%

Color: Black

Terez Puffer Jacket

Waterproof fabric

£171.50

£245.00

-30%

Color: Dark Blue

INTRODUCING GOOD EARTH COTTON®

Good Earth Cotton®prioritizes the environment and uses science and data to benefit both farmers and nature. It is a low-impact cotton produced with a focus on enhancing biodiversity, using water efficiently, rotating crops seasonally, and minimizing tillage.

DATA DRIVEN

Modern regenerative agriculture is reliant on primary field data – if data does not show improvement, a regenerative state is not evident.

ECOLOGY AT THE FOREFRONT

Soil carbon is the key driver to healthy soil; the key driver to soil carbon is plant life. Good Earth Cotton®’s farming practice is built upon this environment-first ethos.

VERIFIED BY FIBRE TRACE®

All Good Earth Cotton®lint is embedded with FibreTrace®, possessing the power to be digitally and physically traced from grower to garment.

full visibility, from seed to store

Through the Fibretrace®technology embedded in its fibres, the joiurney of each product in our Good Earth Cotton®Selection can be followed from farm to store.

full visibility, from seed to store

Through the Fibretrace®technology embedded in its fibres, the joiurney of each product in our Good Earth Cotton®Selection can be followed from farm to store.

Cotton Gin

FibreTrace®is incorporated into the raw cotton fibre at the cotton gin via a luminescent pigment.

Spinner

The Cotton spinner receives the FibreTrace®-integrated Good Earth Cotton®and scans in-bound bales into the facility.

FABRIC MILL

The Good Earth Cotton®yarn is scanned at the fabric mill ready to be converted into a textile fabric.

Finished Goods

Fabric rolls are received and scanned into a cut, make and trim facility, where fabric is converted into finished goods.

Retail

The brand receives the finished goods and scans in-bound to the warehouse facility or retail store, concluding the primary production cycle.

CUSTOMER

Consumers can shop with confidence, knowing their purchase is genuine Good Earth Cotton®.