Napapijri was born in 1987 in the shadow of Europe’s highest peak, Mont Blanc, where an Italian manufacturer of travel bags gave outdoor apparel a new meaning by combining innovative materials and close attention to style. Inspired by the sophistication of great expeditions of the last century and the intrepid explorers who transformed their lives into unique journeys. Our first product, the iconic Bering Bag, encapsulated this in a little more than 60cm of length, becoming an instant staple.
An Italian brand, with a sort-of-Finnish name, and a Norwegian flag as its logo, from the very beginning Napapijri thrived on intersectionality: defying labels, transcending boxes, pursuing the unexpected journey into nature and creativity.
The evolution of the brand into an strong presence in the world of premium leasure wear has been filtered through the creation of a set of items that have succesfully rendered our philosophy wearable. Inspired by our connection to the extreme landscapes of the poles, we let Northern wisdom inspire the creation of two of our most iconic products by transforming the anorak into a familiar sight in the urban landscape: Skidoo, and Rainforest .
Every campaign, every item, is pieced together by a narrative that looks forward to what is coming next. Secure in our past, we proceed into the future with optimisim, looking forward to unlock new possibilities, new shapes and technologies.