FW20
The Tribe
Streetwear with a Nordic soul
In FW20, The Tribe marries streetwear with a sharp return to the outdoorsy aesthetic. Under the creative supervision of British designer Martine Rose, it revisits archive items such as 1990s Skidoo jackets and polo shirts using Napapijri’s iconic use of colour block and textural juxtapositions, while Finnish folklore meets Napapijri in a series of colourful graphics that inspired by Sami writing and the Aurora Borealis.
In FW20, The Tribe marries streetwear with a sharp return to the outdoorsy aesthetic. Under the creative supervision of British designer Martine Rose, it revisits archive items such as 1990s Skidoo jackets and polo shirts using Napapijri’s iconic use of colour block and textural juxtapositions, while Finnish folklore meets Napapijri in a series of colourful graphics that inspired by Sami writing and the Aurora Borealis.
The strong connection to Finland’s cultural roots defines The Tribe’s aesthetic for FW20 in a series of looks that celebrate this land’s colours and traditions. Signs and symbols borrowed from Sami ancient writngs meet Napapijri’s logo and our link to nature and its protection in this series of streetwear must-haves.
The Tribe Streetwear Collection
The Tribe’s streetwear meets Napapijri’s DNA in a series of looks that are equally at home in nature and in the city. Anoraks, fleeces, t-shirts and accessories that carry the colours of the Northern Lights into urban settings all over the world.
