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Napapijri's evolutie van makers van reistassen tot een authentiek lifestylemerk beslaat bijna vier decennia.
Van de betekenis van de naam tot de iconische Noorse vlag, de oorspronkelijke inspiratie van Napapijri is ontstaan uit de ongekende aantrekkingskracht van poolexpedities.Tot op de dag van vandaag streeft het merk er collectie na collectie naar om de essentie van exploratie uit te drukken als een culturele en esthetische ervaring aan de hand van een uitgesproken stijl toegepast op functionele kleding.
Named after the Finnish term for the Arctic Circle, Napapijri tracks its origins in the late 1980s in Aosta as a family-run, pioneering brand specialising in technical backpacks and bags designed for discerning travelers. Drawing inspiration from polar explorers, Napapijri utilised waxed cotton canvas, known for its durability and weather resistance. This choice of fabric set the tone for the brand's future in material research.
As the new decade dawned, Napapijri's innovative spirit led to an expansion into apparel. The brand applied its technical expertise while introducing its distinctive style that set it apart from conventional sports brands.
This year marked the birth of the iconic Skidoo Anorak. With its unique blend of patches, colours, and the emblematic Norwegian flag, it quickly catapulted Napapijri into urban fashion circles.
By the mid-90s, Napapijri had positioned itself at the center of a rich network of contemporary adventurers, environmental advocates & cultural explorers. Through these collaborations, the brand consolidated its presence in the world of exploration and developed its unique point of view on cultural and environmental issues.
In a bold move towards sustainability, Napapijri implemented its 'No Fur, No Down' policy. This significant shift saw the brand stop using both animal fur and down in its products.
Napapijri introduced innovative alternatives: eco-fur, made of synthetic Kanecarbon® fibers, and THERMO-FIBRE™, an advanced insulating filling.
Continuing its trajectory of innovation and sustainability, Napapijri launched the groundbreaking Circular Series. This collection introduced the world's first 100% recyclable, 100% mono-material jackets, setting a new standard in circular fashion.
The appointment of Christopher Raeburn as the brand's first Global Creative Director marked a new chapter in Napapijri's story. Under this new creative leadership, the brand has strengthened its focus on innovation, design, and the rediscovery of its unique heritage and archive.
Unsere neuesten Kollektionen im Überblick
Through design and innovation, each collection elevates the brand's original visual codes blending outdoor inspiration and urban vibes.
Van iconische materialen zoals Cordura® en gewaxt katoenen canvas, tot regeneratieve materialen met een lagere milieu-impact zoals RWS-wol en Good Earth Cotton®, Al onze collecties weerspiegelen ons streven naar hoogstaande materialen, prestaties en functionaliteit.
Innovatie is diep verbonden met onze exploratieroots. Altijd op zoek naar de minst gebaande paden, dwingt onderzoek ons om op zoek te gaan naar nieuwe technieken en materialen waarmee we onze authentieke stijl kunnen vertalen naar een duurzame visie.
We believe that sustainability is the new creativity, inspiring new ideas, paths, and innovation. This design philosophy guides our effort to reach 100% of materials from regenerative and responsibly sourced, renewable or recycled sources by 2030 through four strategic pillars: circularity, durability, traceability, and better-sourced materials.
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