FW20 Collection

Keep choosing future

In FW20, Napapijri chooses future by travelling to Finland and celebrating its nature, folklore, and sustainable ethos. Finland’s breath-taking landscapes and conservative attitude toward nature drive our exploration of design, sustainability, and innovation and take us back to our outdoorsy DNA , with a nod to the very origin of our name, which means "Article Circle" in Finnish.

Our Icons, Our DNA

A duffle bag. Two jackets. This is what our DNA is made of. We have come a long way since 1987, yet Bering, Rainforest and Skidoo still stand as the quintessential Napapijri items, where pioneering spirit meets passion for design, sustainability, and innovation.

Discover our Icons

The Tribe Streetwear Collection

In FW20, The Tribe marries streetwear with a sharp return to the outdoorsy aesthetic. Under the creative supervision of British designer Martine Rose, it revisits archive items such as 1990s Skidoo jackets and polo shirts using Napapijri’s iconic use of colour block and textural juxtapositions, while Finnish folklore meets Napapijri in a series of colourful graphics that unapologetically draw attention to the need to protect, defend, and save the Earth.

20-22° Series

The pinnacle of Napapijri’s innovation for FW20, 20-22° Series takes its name from the average temperature at which the human body is most comfortable. Each item is engineered to easily adapt to temperature shifts from indoor to outdoor environments, granting superior thermoregulation. All the items in the 20-22° Series are made of high-quality, partially recycled, water-resistant materials, and are completely down-free.