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FW25 Lookbook
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Fibre by fibre, we are sticking by our sustainability vision by introducing our first selection of summer essentials made with Good Earth Cotton®, a fully traceable cotton obtained through regenerative farming practices.
Discover the Selection
DATA DRIVEN
Modern regenerative agriculture is reliant on primary field data – if data does not show improvement, a regenerative state is not evident.
ECOLOGY AT THE FOREFRONT
Soil carbon is the key driver to healthy soil; the key driver to soil carbon is plant life. Good Earth Cotton®’s farming practice is built upon this environment-first ethos.
VERIFIED BY FIBRE TRACE®
All Good Earth Cotton®lint is embedded with FibreTrace®, possessing the power to be digitally and physically traced from grower to garment.
full visibility, from seed to store
Through the Fibretrace®technology embedded in its fibres, the joiurney of each product in our Good Earth Cotton®Selection can be followed from farm to store.
full visibility, from seed to store
Through the Fibretrace®technology embedded in its fibres, the joiurney of each product in our Good Earth Cotton®Selection can be followed from farm to store.
Finished Goods
Fabric rolls are received and scanned into a cut, make and trim facility, where fabric is converted into finished goods.
Retail
The brand receives the finished goods and scans in-bound to the warehouse facility or retail store, concluding the primary production cycle.
CUSTOMER
Consumers can shop with confidence, knowing their purchase is genuine Good Earth Cotton®.