MARTINE ROSE FOR NAPAPIJRI
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Fall/Winter 2025 Campaign
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From the peaks of Courmayeur where the brand was born almost fourty years ago, through the sophisticated streets of Milan, to the slopes of Cortina, Fall/Winter 2025 weaves Napapijri’s new and past geographies, uncovering the essence of its heritage while pursuing the unexpected.
Rooted in archival research and driven by material innovation, Fall/Winter 2025 brings together outdoor functionality and urban style with effortless versatility.
Refined construction techniques and a thoughtful mix of textures create pieces that feel both familiar and forward-looking—designed to move seamlessly between nature and city life.
The slow rhythm of autumn in Courmayeur informs lightweight layers in soft, garment-dyed tones. The collection evolves into a celebration of the brand's historic visual codes through archive pieces carrying Norwegian flags, mountain emblems, and badges telling stories of adventure and exploration with an urban twist.
From cozy après-ski staples to high-performance technical gear, the Winter collection blends warmth, comfort, and innovation. Signature materials like curly fleece, wool, CORDURA®, and Cotone Pronto Intervento reflect Napapijri’s heritage of texture and function.
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