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ROBERT REDFORD CHOOSES NAPAPIJRI 08.02.2012 Milan, February 2012 – Actor/director Robert Redford, a long-standing fan of premium lifestyle sportswear brand Napapijri, has chosen to wear one of the brand’s icon garments, the Abad vest, padded with 100% goose down.

Robert Redford wore this during the “Sundance Film Festival” , the famous event that has discovered and launched many independent directors and to which he is closely tied, being the founder of the “Sundance Institute” , an organization that supports new cinema talent.
NAPAPIJRI PRESENTS ITS FALL WINTER 12/13 COLLECTION AT THE 81ST EDITION OF PITTI IMMAGINE UOMO. 10.01.2012 It’s an imaginary journey starting out in North America with the Napapijri Geographic Collection, featuring sportswear and city garments for low (but not arctic) temperatures, and ending up in the glacier zone with the Napapijri Authentic Collection, which has technical and functional garments for more punishing temperatures.

In the Napapijri Geographic Collection we’re given a re-interpretation of the brand’s icon garments in a modern key, with new forms and fabrics. The waterproof outer garment we’ve chosen for both women and men is the Parka. Coming in three lengths and seven colours, it’s padded with goose down and graced with fox fur on the collar.

Wool plays the lead role, with a generous offering of outer garments made of yarn-dyed woollen cloth and nylon quilts with bold tricot inserts. Jacquard items, coming in natural colours and with internal detailing, feature various yarns and stitches creating a 3D effect, while the plain knits are enhanced by alpaca inserts.

Napapijri Authentic is developed along three thematic lines (ReWork-ReUse-ReBuild, Happy Ice Hour and Napatech Mobility) and is the more technical, high-performance part of the Collection, with functional and practical garments for special needs. The key items here are the ski garments, including leisurewear for the snow as well.

ReWork-ReUse-ReBuild: designed to express the concept of continuity. Here we find garments with shapes and models from the past but reworked, re-invented to become extremely modern. Napapijri rediscovers its roots with the “arctic cordura”, the traditional “skidoo” (now available in an “open” version) and the new “antarctic parka”. The result is a collection that’s well balanced and easy to combine thanks to a single map of basic colours, including blue, grey, black, red, chocolate and milk white.

Happy Ice Hour: this part of the Collection is totally dedicated to fun and colour. Its contemporary apparel for outdoor life pulsates with creativity and is perfect for relaxing with friends on the snow. There’s a generous range of colourful lightweight quilted jackets, plain or yarn-dyed check, to combine with warm Norwegian-style tricot items over bi-stretch technical trousers

Napatech Mobility: “for all weather conditions and snow types” is the inspiration behind this, the most technical part of the collection. Its ski jackets and trousers feature innovative design, modern fits and
high-performance fabrics.

Napapijri at Pitti Immagine Uomo: Padiglione Cavaniglia A-2/4
COIN DEMOCRATIC WEAR WITH NAPAPIJRI FOR GREEN CROSS ITALIA 21.11.2011 On 26 November Radio Deejay’s La Pina and Diego will be special guests at Coin’s Piazza 5 Giornate store in Milan.

Coin’s Democratic Wear project, launched in April 2010 with the purpose of offering limited editions of iconic garments at a democratic price, takes another step forward.

Coin’s Democratic Wear project, launched in April 2010 with the purpose of offering limited editions of iconic garments at a democratic price, takes another step forward.
The upcoming event is on 26 November 2011, at 11 am. It will focus on a limited edition (5,000 pieces) of the Democratic quilted jacket by Napapijri, which will be on sale in a number of Coin stores for the unique price of 10 euros. Part of the proceeds will go to Green Cross Italia’s “Inizia da te” (Start with you) project.

Napapijri, the international sportswear brand whose name is Finnish for the Arctic Circle, has always supported travel, research and exploration as a means of raising public awareness of environmental and eco-sustainability issues. The brand has for many years been circulating information on the situation at the Poles and other environmental challenges and collaborates with major research and non-profit environmental organizations, including Global Green USA, the American wing of Green Cross.

Set up in 1992 by Mikhail Gorbaciov, Green Cross is a non-government environmental organization working for sustainable development. It is a not-for-profit operation whose aims are humanitarian, educational, scientific and cultural.

Coin and Napapijri are supporting “Inizia da te”, a challenge launched this year by Green Cross Italia addressing students of all ages with a campaign of environmental awareness raising and information. Under the guidance of their teachers, boys and girls are being called on to think of new ways to make consumption sustainable and achieve savings and efficiency. Projects implemented by schools will be judged by a panel of experts from the organization who over the course of the academic year will choose schools and colleges in which to do restyling eco-sostenibile.

The launch of Napapijri’s Democratic quilted jacket will be on 26 November, at 11 am, in Coin stores. The stars of the event in the Piazza 5 Giornate store in Milan will be La Pina and Diego from Radio Deejay’s Pinocchio, accompanied by Maurino’s DJ set: they will open the sale and be dressed as store assistants in support of Green Cross Italia projects.
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SEBASTIAN COPELAND'S "FAVOURITE PIECES" 14.11.2011 Sebastian Copeland's "favourite pieces": shop the selection and receive the DVD, detailing his latest adventure, free.

Version en français

Napapijri, whose name derives from the Finnish word for the Arctic Circle, has always supported environmental research and expeditions in order to bring the issue closer to its customers.
The brand has close ties to the Great North and polar exploration and has backed Sebastian Copeland for several years. Copeland is a photographer and environmental activist who mounted an expedition to the North Pole in 2009 to document the alarming conditions in this harsh yet fascinating place. From this incredible journey was born an incredible documentary, Into The Cold: A Journey Of The Soul , which tells of Copeland's trip across the frozen wasteland with his fellow adventurer Keith Heger: two months, more than 400km and temperatures below 45° Celsius, all captured in moving and unique images, never seen before on-screen. For Fall/Winter 2011-2012, Sebastian chose a selection of his nine favourite Napapijri pieces: jackets, ski trousers and fleecewear from the Authentic Collection, the brand's most technical and competitive. From 14 November 2011, in selected Napapijri stores, customers who purchase one of Sebastian Copeland's "favourite pieces" will receive a free copy of the Into the Cold: A Journey of the Soul DVD.

WATCH THE VIDEO
NAPAPIJRI AT VOGUE FASHION'S NIGHT OUT 05.09.2011 NAPAPIJRI AT VOGUE FASHION’S NIGHT OUT

Napapijri will be taking part in the upcoming editions of the Vogue Fashion's Night Out in Madrid on 7 September, Milan and Berlin on 8 September and Rome on 15 September. Come and join us for a cocktail at our store in any one of these four cities and enjoy the most important night in the world of shopping to the sounds of our talented DJs.

For the occasion, Napapijri has created an exclusive and limited edition must-have item: a cover for the iPhone 4, available at the Milan and Rome stores. Designed to both dress up and protect your iPhone, it features a unique watercolour Norwegian flag design.
NAPAPIJRI MEN’S AND WOMEN’S COLLECTION FOR F/W 11/12 26.08.2011 Napapijri Men’s and Women’s Collection for F/W 11/12

Travel is once again the main focus and source of inspiration for the new collection from Napapijri. Travel here is a personal experience, a lifestyle, a metaphysical journey in which the colours, details, patterns and uses of the garments recall places visited.
The collection is in two distinct product lines:
- Napapijri Geographic: an ensemble of sportswear and urban garments
- Napapijri Authentic: technical and high performance garments
In the Geographic Collection, where North America is the inspiration, the men’s wear includes check garments such as the new felted wool Skidoo (brand icon), jacquard wool tricot items, tailored knitwear and sweatshirts featuring various graphics, embroidery, applications and prints. While the women’s knits are characterized by soft and voluminous patterns and the sweatshirts have jacquard wool inserts. The brand’s classic colours, such as blue, red and beige, are once again the main protagonists but are also contaminated by more natural hues, such as charcoal, azure and grey. The Geographic Collection features a number of garments with a military flavour, including nylon/waxed cotton parkas and leather jackets. There are also mixed tricot/fleece items and jacquard models with original patterns and forms. The predominant colours here are green and brown, with flashes of warm hues like myrtle and strawberry (for women). Polar temperatures have influenced the style and colours (from pale grey to light blue) of the last part of the Geographic Collection. The jackets are voluminous but with a light hand and made of natural fabrics such as down proof and waterproof cotton. The fur-trimmed shearling jackets have tricot sleeves and the duffel coat has a colour contrast lining. The sweatshirts and knitwear items recall our traditional anoraks in form and are adorned with patches and prints.
The Authentic Collection, in which the inspiration is the Inuit people, explores three main themes:
- Contemporary
- Archaic
- Napatech
CONTEMPORARY: for men, this is a revisiting of the brand with a military flavour, whereas for women it’s a chic escape to the snow-capped mountains: cult items, mix of forms, ultra-lightweight materials and styles denoting a classic modernity. In the men’s section, we find jackets with detachable linings, lightweight laminated quilts, pile garments mixed with new stretch materials, reversible curly piles, jacquard tricot models with patterns evoking Inuit art and also our classic colourblock sweatshirts. The Contemporary woman is enchanting, romantic but also elegant: the undisputed protagonist here is the white sheepskin, with gloves and hats all trimmed with fox fur. There are also ultra-lightweight quilts made of technical and laminated fabric, with jacquard wool patches imitating the motifs on the sweaters, to wear over technical trousers or down-padded nylon skirts.
ARCHAIC: this is based on the concept of belonging to a tribe. Garments here have forms and models linked to the past but re-invented to look new and original. In the men’s section, we find all the icon garments re-interpreted, such as the Skidoo, the Open Skidoo and the Coldbeck, together with multicolour and colourblock ski quilts with detachable arms, padded parkas and a new rendering of another Brand icon, the Rainforest, an ultra-lightweight down-filled jacket coming in a variety of colours. The theme is completed by a wide range of fleece, colourblock sweatshirts with embroidery and patches, and tricot items. In the women’s section, we have down jackets with jacquard patterns, padded waistcoats with hoods and stretch cordura jumpsuits. The sweaters also feature tricot work, while the classic colourblock sweatshirts borrowed from the men have been made more feminine in form and trimmings.
NAPATECH: designed for outdoors, this part of the collection is mainly for skiing but also has items for other types of leisure up in the mountains. Cold colours and sharp tones where the technical excellence of the fabrics and forms are as fundamental as the innovative content. ’60 style stretch fuseaux for the women, to wear with technical jackets with stretch inserts to facilitate movement. Stretch micro-fleece and stretch technical tricot items round out the offering. The men have three ski suits of different weights and uses, ski sweaters and tricot items personalized with jacquard wording and micro-pile garments specially designed for technical skiing.
A CREATIVE JOURNEY 11.04.2011 Milan, March 2011 – Since its opening in June 2008, the Napapijri Gallery Store at 34, Via Manzoni, has been a veritable revolution for the brand’s store concept. Inside the 500 m2 store, and in perfect synergy with the Man, Woman, Kids and Accessories collections, there is also a permanent art and photography gallery that has a rich calendar of exhibitions related to the brand.

For the 50th Salone Internazionale del Mobile (International Furniture Expo) in Milan – from 12th to 17th April 2011 - Napapijri has brought together eight internationally renowned Italian designers. In an event specially designed for this occasion, the designers are interpreting the inspirational and aspirational values of Napapijri, whose roots are firmly associated with the North Pole, by producing graphical representations of a theme that has always been emblematic of the brand: travel.

Every creative work, like every journey, takes shape from a sign drawn freehand on a piece of paper.
Enrico Azzimonti, Lorenzo Damiani, Gumdesign, Joevelluto, Lorenzo Palmeri, Francisco Gomez Paz, Matteo Ragni and Paolo Ulian are the protagonists of this initiative.

This then is a journey towards knowledge, a voyage of exploration inside the Napapijri Gallery Store. A whole world, specially devised and exhibited for the occasion, formed by eight plates (A4) featuring abstract images, complex scenarios, archetypal figures, instinctive signs and measured gestures speaking directly to visitors (whether experts or the simply curious) inside this Milanese store.
The official inauguration of the exhibition, with the participation of the designers, will be on Thursday 14th April, from 5 pm to 10 pm, in the Napapijri Gallery Store, Via Manzoni 34. It can also been seen in the Store from 12th to 17th April (10.30 am to 10 pm).
NEW OPENING FOR NAPAPIJRI IN VALENCIA 31.03.2011 New opening for Napapijri in Valencia

Milan, March 2011: Napapijri recently opened a point of sale in Valencia, in Calle Lauria, 12.

The new 75 square metre store is on a single floor with a large window at the entrance. Every element in the store is placed naturally to transform the ambience into a welcoming travellers’ refuge.
The new store accommodates the men’s, women’s, kids and accessories collections mixed with a series of specially studied objects: black&white photos hanging on the walls, Norwegian flags (the Brand’s emblem) hand-painted on canvases, an intriguing selection of books on travel, design and photography, story books, objects of pure furnishing, with tributes to the history of design, and pergolas made of simple branches to create plays of light and shade.

All this makes it easy for visitors to steep themselves in the spirit of Napapijri and at last feel they’re in a place they know, a place resembling everyone’s idea of a “refuge”.
FLAGGED BY NAPAPIJRI SS11 08.03.2011 Napapijri has been working with Le Cercle Polaire since 2008 to raise and maintain
public awareness of the beauty and fragility of the polar regions, the Arctic and
Antarctic, which have been seriously damaged by global warming and then affected
by globalization as well.
To promote new ways of thinking and a new sensibility, we decided to donate part of
the proceeds from sales of Flagged by Napapijri SS11 to Le Cercle Polaire, an
international no-profit organization that’s been promoting environmental conservation
and respect for years.

The key features of the Flagged by Napapijri capsule collection for SS11 are colour,
lightness and adaptability. Packable and coming in eight different colours, the
garments weigh a mere 400 grams and are not much bigger, when folded, than a
drinks can. They will be displayed in a plexiglass showcase representing the Earth.

The men’s and women’s outerwear items are all made with down and an innovative
mini-ripstop nylon, an ideal combination both for full immersion in nature and life in
town.

GO TO ITEMS SELECTION
NAPAPIJRI AT ISPO 2011 03.02.2011 Napapijri will present its FW11 Authentic collection at Ispo Munich (6-9 February).

For both men and women, this line is characterized by icon garments, revisited in a modern key with the use of high-tech materials, and it is in three parts:

CONTEMPORARY: this is aristocratic evasion against a background of snow-capped peaks, with selected cult items, especially for the Napapijri woman, featuring a mix of forms, materials and styles defining a classic modernity. Colours are discreet, delicately nuanced and tending toward natural tones suggesting rock.

ARCHAIC: this is the most “daring” side of the whole collection, with forms evoking the past and traditional models restyled to create an absolutely modern look.

NAPATECH: with its fun-loving mood, this is the perfect trend for skiing, outdoor life in general and also for pure relaxation. Garments here are more innovative and the technical features of the fabrics and forms are fundamental to their design. Colours are colder and tones are starker.
NAPAPIJRI PRESENTS ITS FW2011/12 COLLECTION AT PREMIUM BERLIN 19.01.2011 Milan, January 2011

Napapijri has once again chosen Premium Berlin (19-21 January) as a showcase for its next collection: Fall Winter 2011-12.

Its booth in Hall 3 will be exhibiting both lines of the men's and women's collection: Geographic and Authentic.

The Geographic collection is inspired, as always, by travel, which over the last few seasons has been transported into a metaphysical dimension, with colours, details, patterns and the actual functions of the garments recalling places visited: North America, Northern Europe, the Poles.

The Authentic collection is divided into three parts: Contemporary, Archaic and Napatech, all characterized by icon garments revisited in a modern key with the use of high-tech materials.
VOGUE FASHION'S NIGHT OUT 2010 08.09.2010 Milan, 9 September 2010

Following the successful 2009 edition, Vogue Fashion’s Night Out is back! The event is a “Global Celebration of Fashion” in collaboration with stores, designers and local authorities. Napapijri joins this international initiative with its stores in three European cities: Milan (Gallery Store, Via Manzoni 34), Madrid (Calle Lagasca, 69) and Berlin (Quartier 206, Friedrichstrasse 71).

In Milan and Berlin doors will be open from 7pm to 11:30pm; in Madrid from 8pm to midnight. All the stores will feature special entertainment with cocktails and music. A specially designed “limited edition” scarf will be available at the Milan Gallery Store.

Vogue Fashion's Night Out is a worldwide event organized by the well known fashion magazine’s national editions. This year it will be held across sixteen countries: France on September 7; Britain and Korea on September 8; Australia, Germany, Italy, Portugal, and Spain on September 9; India, Russia and the United States on September 10, China, Japan and Taiwan on September 11, with Greece and Turkey bringing the event to a close on September 16.
NAPAPIJRI SS 2011 09.07.2010 Milan, July 2010. Napapijri, which indicates the Arctic polar circle in Finnish, has a unique identity that has grown out of its values, its support for scientific organizations and its environmental sensibility, its vocation for travel and discovery, and the graphics that characterize its products. Napapijri’s mission today is to produce a new evolution, a new start with the basic materials to create iconic garments with unique details and subtly concealed signs.

Napapijri has been presented at this year’s Premium Berlin (7th – 9th July).
The inspiration behind the new Napapijri SS11 collection is, as always, travel. This time it’s an interior experience that will leave memories of smells, tastes and colours with us. As in the winter season, this collection too is in two parts: Geographic sportswear and urban garments, and Authentic technical and functional garments. The Collection will be completed by a capsule collection, Flagged by Napapijri.
Napapijri Geographic
This sportswear part of the collection addresses urban life and is characterized by bold treatments that give personality and punch to the men’s and women’s collection. The colour palette is extremely rich: for the men, it ranges from blue to green, from red to orange and from yellow to brown; in the women’s, there’s cherry red, off-white, marine blue, pottery pink, green and safari.

The fabrics have been lightened and enriched with floral patterns and colour treatments. New denim items have been added, with a slim fit jean, a regular and a short one and a denim skirt. And there’s an indigo fabric fleece for both men and women. In the men’s collection, we find minimal graphics and dyed cottons in the T-shirts, a generous offering of polo shirts and fleeces with a “pin-stripe” treatment that gives them a lived-in look, reversible bermudas, cargo trousers and swimwear in various lengths. The women’s collection is rich in lightweight and fluid materials, and colours and fits that are uncompromisingly feminine. The knitwear achieves a lightness that is almost impalpable, thanks to the use of cotton, linen and gauze. Dresses, tunics and shirts are characterized by “overprints” that give the collection colour and variety. The “safari” trousers intensify femininity, while softer models are enhanced with pleats.

The men’s and women’s collection is rounded out by scarves, pashminas, shoes and bags.

Napapijri Authentic The defining characteristics of this part of the collection are functionality and practicality, simplicity of form and cleanness of detail, with flashes of colour and, for the first time, the use of ecological and eco-sustainable fabrics. The fabrics have been made lighter but without compromising their technical qualities. There is a vast choice of polo and T-shirts in breathable stretch piquet, trekking trousers, nylon jackets and rip-stop wind jackets.

The 66° 33’ by Yoshinori Ono collection, representing the high-end of Authentic, offers a number of men’s and women’s garments that use organic and eco-sustainable Japanese cottons and completely natural colours. This part of the collection was created in collaboration with Yoshinori Ono, a Japanese designer of exceptional experience and strong cultural leanings toward the world of technical design.

The accessories section has three new fully waterproof bags, made of thermo-taped PVC, perfect for boating.

Also being presented at Premium is the Footwear collection developed exclusively from Napapijri by Hamm Market Solutions GmbH& Co KG.

Flagged by Napapijri
The recurring themes in the Flagged by Napapijri collection for Spring-Summer 2011 are colour, lightness and adaptability. Packable and coming in eight colours, the garments weigh a mere 400 grams and are not much bigger, when folded, than a drinks can. They will be displayed in a plexiglass showcase representing the world.

The men’s and women’s outerwear items are all made with down and an innovative mini-ripstop nylon, an ideal combination both for full immersion in nature and life in town.
PAROLE NOTE 17.06.2010 Napapijri gave an exclusive presentation of its SS11 collection in its new single-brand store in Florence with the participation of Gian Marco Tognazzi

Milan, June 2010. On Wednesday 16 June, from 9 am to 11 am Napapijri gave an exclusive presentation of its SS11 collection with a “poetry breakfast – Parole Note”, in its new 300 m2 store in Via Porta Rossa 3r (very close to Piazza della Signoria) in Florence, during the 78th Pitti Immagine.

Novelty and poetry: Gian Marco Tognazzi gave voice to the monologues and poems in “Parole Note”, a Universal Music and Fondazione Umberto Veronesi recording project, in which a number of major Italian actors are taking part.
Napapijri decided to support the project, headed by Maurizio Rossato, and help out on a media level by purchasing copies of “Parole Note” distributed as gifts at its 16 June Breakfast.

Inside the new 300 m2 store (on two floors), there was an exclusive presentation of the SS11 collection, whose inspiration is travel. Lightweight fabrics are graced with floral patterns. Dyed cotton T-shirts and the gauzes and linens in the knitwear guide us through an interior experience that will leave us with the memory of smells, colors and musical notes. The breakfast that was offered was another exploration of flavors, aromas and colors.

Napapijri’s Florence store is important for another reason too: it’s the first to be built with the new store concept. The brand is aiming, in fact, to create an intimate atmosphere in which each element finds its own natural place, without being forced. The concept will be applied in the next Napapijri stores to open, to generate the warmth and cosiness of a private place, turning each of them into a refuge for travellers.

The men’s, women’s, kids and accessories collections are interspersed by carefully studied and positioned objects: black and white photos on the walls, hand painted canvases depicting the Norwegian flag, one of the brand’s “historic” emblems, a selection of books (ranging from travel and landscape to photography and design), and pergolas made of simple tree branches creating plays of light and shade.

Visitors will have no problem relaxing into the spirit of the brand: they will feel they have at last found a place they know, the perfect “refuge” they’ve always imagined stumbling across.

Napapijri Store – Via Porta Rossa, 3r - Firenze
AMORI, ALTOPIANI E MACCHINE PARLANTI 12.05.2010 Milan, 12th May 2010 – The Napapijri Gallery Store is a veritable revolution in terms of the brand’s store concept. In this 500 square metre space, and in perfect synergy with the Man, Woman, Kids and Accessories collections, is a permanent art and photography gallery, which has a select calendar of exhibitions linked to the brand.

Wednesday 12th May 2010, the Napapijri Gallery Store in Via Manzoni will host a presentation of “Amori, altopiani e macchine parlanti” – Passion for three women, adventure, the magic of the first gramophones: a journey from New York to Cuzco via Patagonia, Bolivia and Peru – published by Garzanti.
Travel, a theme that always accompanies and defines the world of Napapijri, is thus the leit motiv of this collaboration too.

The evening event will be attended by the author of the book, Gianni Morelli, Corriere della Sera correspondent Ettore Mo and journalist Federica Brunini. They will discuss the story the narrator of the book tells through his adventures, starting with a 3rd class ticket on the steamer for New York at the beginning of the 20th century. It’s the story of a nine year journey that starts in Manhattan and ends up on the Peruvian highlands, via Buenos Aires, Patagonia and Bolivia. Comments on the places the narrator passes through will be made by Ettore Mo, long-serving Corriere della Sera correspondent who is fascinated by the author’s intimate knowledge of the countries described. While the landscapes and the circumstances of the fragile heroes that people the book will be commented on by Federica Bruni, author of “Il manuale della viaggiatrice”, published by Morellini: the voice and stories of the three travellers shed light on that capacity to dream that only visionaries have.

Not only style then in the splendid venue of the Napapijri Gallery Store but also values and content.
“WE ARE THE WALL”: LOOKING AT YOURSELF IN THE MIRROR IS A NEW EXPERIENCE. 02.04.2010 “WE ARE THE WALL”: LOOKING AT YOURSELF IN THE MIRROR IS A NEW EXPERIENCE

Design and Fashion share the same values to "reflect" and plan the future

On the occasion of the 49th edition of Salone Internazionale del Mobile, to be held from 14 to 19 April 2010, GlocalDesign and Napapijri have combined their effort to set up the Fuorisalone event “We Are the Wall”. This will consist of an emotion-stirring installation in the shop-window of the famous Napapijri Gallery Store and also introduce the innovative collections of mirrors “Made in Italy” by GlocalDesign in aluminium and 100% recyclable steel.

“The installation “We Are the Wall”, designed by Daniele Basso, owner of GlocalDesign, puts a metaphor on stage. Tall and grey, under high surveillance, the Berlin Wall is the universal symbol of divisions: an insurmountable limit. But the mirror “Die Mauer” (2010 Novelty – Collection “Message Limited Edition” – 100% recyclable steel, for indoor & outdoor use) by GlocalDesign interacts with our conscience and whispers that we are our own limit. The way towards our dreams is metaphorically opened. We are invited to overcome our limits and prejudices, and become aware that we are the mankind. We are the wall”.

In this manner, in the splendid location of the Napapijri Gallery Store, Design and Fashion add values and contents to their being style-setters. Together they are a sort of thermometer of tastes and of the message that today's society delivers to history. Together, they work to improve the quality of life, stimulate research and transfer innovation and technologies into everyday life, teaching that quality and beauty are essential to imagine and plan the future. They are the perfect tools to overcome limits and cultural boundaries that impoverish relationships.

In preview at this event also the collections “GlocalDesign+Molteni&C.” (design by Nicola Gallizia and solely distributed by Molteni & C.) where the models "Psiche" tell about the many facets of human personality by multiplying the space, and “GlocalDesign for SanPatrignano” (design by Daniele Basso and solely distributed by the San Patrignano Community) featuring four minimal-baroque models “Barocco Minimalisti in progress". Their design skilfully poised between the past and the present, reminds us in which measure the society where we live and ourselves are the result of our history, as man changes and develops in time.
THE CALL OF THE POLES. THE BOOK 19.03.2010 Milan, Friday 19 March 2010.

“The Call of the Poles – 100 prominent people worldwide commit to saving the poles” was presented last night during an exclusive event at the Napapijri Gallery Store in Via Manzoni.

The book was published by an NGO, Le Cercle Polaire, in collaboration with Napapijri. The event was attended by the ex French Prime Minister Michel Rocard, a spokesman for Le Cercle Polaire and the main advocate for the international campaign “The Call of the Poles”. The initiative is backed by Napapijri in the conviction that the best way to safeguard the polar regions is to promote awareness, on a global scale, of the fragility of these unique environments.

From today until Saturday 10 April, 20 images from the book will be on display inside the Napapijri Gallery Store. Some of these images are already available in our photogallery:

Photogallery
NAPAPIJRI OPENS IN VERONA 18.03.2010 Milan, March 2010. The story of Napapijri, which indicates the Arctic polar circle in Finnish and whose roots are firmly planted in the great North of polar explorations, began back in the early ‘90s.

Napapijri has a unique identity that has grown out of its values, its support for scientific organizations and its environmental sensibility, its vocation for travel and discovery, and the graphics that characterize its products.

Napapijri is now part of a global project addressing all international markets with a wider vocation, that of encapsulating a whole world of products that already form a recognizable lifestyle.

In continual evolution, the brand has chosen Verona as the location for its next new partnership store.

The 135 square meter store is in the heart of Verona, via Cappello 41, a stone’s throw from the Casa di Giulietta (Juliet’s House). Its four windows showcase the world of Napapijri: Man, Woman, Accessories, Flagged by Napapijri and 66° 33’ by Yoshinori Ono.

On two levels, this new point of sale is fitted with telescopic, highly flexible modular structures making it possible to re-invent the store’s display space and create new situations every time.

The combination of crystal glass and wood makes the store unique, and it’s also personalized with icons from the brand’s advertising. A photo gallery, on the way to the upper floor, illustrates various aspects of the Napapijri philosophy.
THE CALL OF THE POLES 16.03.2010
100 prominent people worldwide commit to saving the Poles

Milan, March 2010. Napapijri’s collaboration with Le Cercle Polaire began in 2008 and aims to foster and maintain awareness of environmental issues in places affected by global warming.

“The Call of the Poles” is an international campaign initiated by Le Cercle Polaire and supported by Napapijri. It draws on the scientific, artistic and political convictions of individual activists to strive for better management of the Arctic and Antarctic regions. Photographers (including GlobalGreen US board member Sebastian Copeland, whom Napapijri has been supporting for years), scientists, explorers, government ministers, members of parliament and royalty from all over the world have got together, on a completely voluntary basis, to draw attention to the beauty and fragility of those remote regions, which are paying the punishing price of climate change and being gradually affected by globalization.

A collection of images and written contributions by 100 prominent people from more than 40 countries around the world will be published shortly. Furthermore, 20 of these images will be exhibited inside the Napapijri Gallery Store in Via Manzoni, Milan from Friday 19 March to Saturday 10 April.

Find out more about the contributors on:

http://www.lecerclepolaire.com/En/call.html
NAPAPIJRI PRESENTS THE NEW ONLINE STORE 01.03.2010 Napapijri presents the opening of Napapijri Online Store

Discover the new Spring/Summer 2010 Collection
CAROLINE OF MONACO AND HER DAUGHTERS CHARLOTTE CASIRAGHI AND ALEXANDRA OF HANNOVER CHOOSE NAPAPIJRI 15.02.2010 Milan, February 2010

Caroline of Monaco and her daughters Charlotte Casiraghi and Alexandra of Hannover, long-standing fans of Napapijri, have chosen the brand’s historic garment for their holiday in Zurs, the exclusive Austrian ski resort.

The three women of the Principality wear the Skidoo, which has always been a Napapijri icon and is perfect for ski-ing, in different colors and in both the classic and open versions.
NAPAPIJRI AT CPH VISION - TERMINAL 2 2010 09.02.2010 Milan, February 2010. Napapijri, which indicates the Arctic polar circle in Finnish, has a unique identity that has grown out of its values, its support for scientific organizations and its environmental sensibility, its vocation for travel and discovery, and the graphics that characterize its products. Napapijri's mission today is to produce a new evolution, a new start with the basic materials to create iconic garments with unique details and subtly concealed signs.
The inspiration behind the new Napapijri F/W 10/11 collection is, as always, a journey, this time a virtual experience across the four natural elements: Air, Earth, Water and Fire.
The collection is in two parts: Geographic sportswear and urban clothes, and Authentic technical, high performance garments.

During the CPH VISION – Terminal 2 in Copenhagen (11th – 14th February) Napapijri has presented the Napapijri Authentic line and its “capsule collection” 66°33' by Yoshinori Ono.

Napapijri Authentic is in two sections: one geared to leisure and action, offering comfortable garments and modern detailing and shapes, while the other has higher performance garments, made of highly technical fabrics like freeriderman, a super-technical, mechanical stretch material (withstanding up to 10,000 columns of water) and are fully thermo-taped.
Napapijri Authentic also contains the 66° 33' by Yoshinori Ono capsule collection, designed in collaboration with Yoshinori Ono, a Japanese designer of formidable experience and strong leanings towards technical design.
66°33' By Yoshinori Ono merges day-to-day aspects, functionality and fashion in an atmosphere that is both metropolitan and "great outdoors".
The collection is characterized by contrasting elements and contamination between design details and Japanese high-tech fabrics such as techno-flannel, a prestige material used to make ski jackets with rough-cut hems. The main textile used in the production of these garments is cotton combined with synthetic fibers and Japanese wools and given a special lamina treatment to ensure impermeability.

The Napapijri presentation will be staged in a special 100 m2 area designed on the theme of the ideal habitat for Napapijri.
The apparent contrast between the extrovert architecture of an urban loft and the majesty of mountains reflects the evolution of the brand, which takes the new collection in contemporary directions without losing contact with its roots. The interior design and furnishings are enhanced by the materials used: felt covered armchairs with a vintage twist are decorated by original cotton numbered race bibs, while the hanging units are made of black anodized aluminum.
NAPAPIJRI AT ISPO 2010 28.01.2010 Napapijri, which indicates the Arctic polar circle in Finnish, has a unique identity that has grown out of its values, its support for scientific organizations and its environmental sensibility, its vocation for travel and discovery, and the graphics that characterize its products.
Napapijri's mission today is to produce a new evolution, a new start with the basic materials to create iconic garments with unique details and subtly concealed signs.
The inspiration behind the new Napapijri F/W 10/11 collection is, as always, a journey, this time a virtual experience across the four natural elements: Air, Earth, Water and Fire.
The collection is in two parts: Geographic sportswear and urban clothes, and Authentic technical, high performance garments.
The Authentic line has been presented at the Ispo in Munich (7th – 10th February).

The stand concept, by Wagner Associati in collaboration with Plastique-Fantastique, transforms matter into ethereal spaces made for dreaming.
The collection is showcased in huge bubbles that communicate with the irreverent silence of nature, where essence is not interrupted but amplified, where "confines" are infinities.
Napapijri thus pays tribute to its own history, leaving its footprint in light and shade, in a collection of central importance for the brand's absolutely natural vocation.
NAPAPIJRI FALL WINTER 2010/11 COLLECTION AT PREMIUM BERLIN 20.01.2010 January 2010. Napapijri, which means Arctic Circle in Finnish, has a unique identity that has grown out of its values, its support for scientific organizations and its environmental sensibility, its vocation for travel and discovery, and the graphics that characterize its products.
Napapijri's mission today is to produce a new evolution, a new start with the basic materials to create iconic garments with unique details and subtly concealed signs.
Napapijri has presented the FW 10-11 Collection at Premium Berlin (20 to 22 January).
The inspiration behind Napapijri's it is travel, as ever, but this time it's a virtual experience of the four natural elements: Air, Earth, Water and Fire.
NAPAPIJRI HAS PRESENTED FLAGGED BY NAPAPIJRI F/W 10/11 AT WHITE HOMME 14.01.2010 January 2010.

Napapijri, which means Arctic Circle in Finnish, has a unique identity that has grown out of its values, its support for scientific organizations and its environmental sensibility, its vocation for travel and discovery, and the graphics that characterize its products.

Napapijri's mission today is to produce a new evolution, a new start with the basic materials to create iconic garments with unique details and subtly concealed signs.

Such is the raison d'être of Flagged by Napapijri, a capsule collection for men and women, designed to regain authenticity and diversity by rediscovering and reworking our archives, materials and applications in a return to our origins, to artisan techniques and tradition.

Napapijri has presented Flagged by Napapijri project at White Homme Milan (January 17-19).

New models include a men's and women's quilted jacket made of a metallized fabric in which metals are applied to the fabric using a nano-technology already employed in the aerospace industry. The fabric itself doesn't undergo any changes, thus retaining its softness, breathability, and anti-static and electromagnetic shielding properties.
FLAGGED BY NAPAPIJRI FW 2010/11 AT MONTEDOMINI 08.01.2010 Napapijri, which means Arctic Circle in Finnish, has a unique identity that has grown out of its values, its support for scientific organizations and its environmental sensibility, its vocation for travel and discovery, and the graphics that characterize its products.
Napapijri's mission today is to produce a new evolution, a new start with the basic materials to create iconic garments with unique details and subtly concealed signs.
Such is the raison d'être of Flagged by Napapijri, a capsule collection for men and women, designed to regain authenticity and diversity by rediscovering and reworking our archives, materials and applications in a return to our origins, to artisan techniques and tradition.
Napapijri has organized an exclusive preview of the Flagged by Napapijri capsule collection during the first edition of Montedomini, 12th – 13th January 2010, in the Pitti Uomo week.