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News

• NAPAPIJRI SS 2011 09.07.2010 Milan, July 2010. Napapijri, which indicates the Arctic polar circle in Finnish, has a unique identity that has grown out of its values, its support for scientific organizations and its environmental sensibility, its vocation for travel and discovery, and the graphics that characterize its products. Napapijri’s mission today is to produce a new evolution, a new start with the basic materials to create iconic garments with unique details and subtly concealed signs.
  
  Napapijri has been presented at this year’s Premium Berlin (7th – 9th July).
  The inspiration behind the new Napapijri SS11 collection is, as always, travel. This time it’s an interior experience that will leave memories of smells, tastes and colours with us. As in the winter season, this collection too is in two parts: Geographic sportswear and urban garments, and Authentic technical and functional garments. The Collection will be completed by a capsule collection, Flagged by Napapijri.
  Napapijri Geographic
  This sportswear part of the collection addresses urban life and is characterized by bold treatments that give personality and punch to the men’s and women’s collection. The colour palette is extremely rich: for the men, it ranges from blue to green, from red to orange and from yellow to brown; in the women’s, there’s cherry red, off-white, marine blue, pottery pink, green and safari.
  
  The fabrics have been lightened and enriched with floral patterns and colour treatments. New denim items have been added, with a slim fit jean, a regular and a short one and a denim skirt. And there’s an indigo fabric fleece for both men and women. In the men’s collection, we find minimal graphics and dyed cottons in the T-shirts, a generous offering of polo shirts and fleeces with a “pin-stripe” treatment that gives them a lived-in look, reversible bermudas, cargo trousers and swimwear in various lengths. The women’s collection is rich in lightweight and fluid materials, and colours and fits that are uncompromisingly feminine. The knitwear achieves a lightness that is almost impalpable, thanks to the use of cotton, linen and gauze. Dresses, tunics and shirts are characterized by “overprints” that give the collection colour and variety. The “safari” trousers intensify femininity, while softer models are enhanced with pleats.
  
  The men’s and women’s collection is rounded out by scarves, pashminas, shoes and bags.
  
  Napapijri Authentic The defining characteristics of this part of the collection are functionality and practicality, simplicity of form and cleanness of detail, with flashes of colour and, for the first time, the use of ecological and eco-sustainable fabrics. The fabrics have been made lighter but without compromising their technical qualities. There is a vast choice of polo and T-shirts in breathable stretch piquet, trekking trousers, nylon jackets and rip-stop wind jackets.
  
  The 66° 33’ by Yoshinori Ono collection, representing the high-end of Authentic, offers a number of men’s and women’s garments that use organic and eco-sustainable Japanese cottons and completely natural colours. This part of the collection was created in collaboration with Yoshinori Ono, a Japanese designer of exceptional experience and strong cultural leanings toward the world of technical design.
  
  The accessories section has three new fully waterproof bags, made of thermo-taped PVC, perfect for boating.
  
  Also being presented at Premium is the Footwear collection developed exclusively from Napapijri by Hamm Market Solutions GmbH& Co KG.
  
  Flagged by Napapijri
  The recurring themes in the Flagged by Napapijri collection for Spring-Summer 2011 are colour, lightness and adaptability. Packable and coming in eight colours, the garments weigh a mere 400 grams and are not much bigger, when folded, than a drinks can. They will be displayed in a plexiglass showcase representing the world.
  
  The men’s and women’s outerwear items are all made with down and an innovative mini-ripstop nylon, an ideal combination both for full immersion in nature and life in town.
• PAROLE NOTE 17.06.2010 Napapijri gave an exclusive presentation of its SS11 collection in its new single-brand store in Florence with the participation of Gian Marco Tognazzi
  
  Milan, June 2010. On Wednesday 16 June, from 9 am to 11 am Napapijri gave an exclusive presentation of its SS11 collection with a “poetry breakfast – Parole Note”, in its new 300 m2 store in Via Porta Rossa 3r (very close to Piazza della Signoria) in Florence, during the 78th Pitti Immagine.
  
  Novelty and poetry: Gian Marco Tognazzi gave voice to the monologues and poems in “Parole Note”, a Universal Music and Fondazione Umberto Veronesi recording project, in which a number of major Italian actors are taking part.
  Napapijri decided to support the project, headed by Maurizio Rossato, and help out on a media level by purchasing copies of “Parole Note” distributed as gifts at its 16 June Breakfast.
  
  Inside the new 300 m2 store (on two floors), there was an exclusive presentation of the SS11 collection, whose inspiration is travel. Lightweight fabrics are graced with floral patterns. Dyed cotton T-shirts and the gauzes and linens in the knitwear guide us through an interior experience that will leave us with the memory of smells, colors and musical notes. The breakfast that was offered was another exploration of flavors, aromas and colors.
  
  Napapijri’s Florence store is important for another reason too: it’s the first to be built with the new store concept. The brand is aiming, in fact, to create an intimate atmosphere in which each element finds its own natural place, without being forced. The concept will be applied in the next Napapijri stores to open, to generate the warmth and cosiness of a private place, turning each of them into a refuge for travellers.
  
  The men’s, women’s, kids and accessories collections are interspersed by carefully studied and positioned objects: black and white photos on the walls, hand painted canvases depicting the Norwegian flag, one of the brand’s “historic” emblems, a selection of books (ranging from travel and landscape to photography and design), and pergolas made of simple tree branches creating plays of light and shade.
  
  Visitors will have no problem relaxing into the spirit of the brand: they will feel they have at last found a place they know, the perfect “refuge” they’ve always imagined stumbling across.
  
  Napapijri Store – Via Porta Rossa, 3r - Firenze
• AMORI, ALTOPIANI E MACCHINE PARLANTI 12.05.2010 Milan, 12th May 2010 – The Napapijri Gallery Store is a veritable revolution in terms of the brand’s store concept. In this 500 square metre space, and in perfect synergy with the Man, Woman, Kids and Accessories collections, is a permanent art and photography gallery, which has a select calendar of exhibitions linked to the brand.
  
  Wednesday 12th May 2010, the Napapijri Gallery Store in Via Manzoni will host a presentation of “Amori, altopiani e macchine parlanti” – Passion for three women, adventure, the magic of the first gramophones: a journey from New York to Cuzco via Patagonia, Bolivia and Peru – published by Garzanti.
  Travel, a theme that always accompanies and defines the world of Napapijri, is thus the leit motiv of this collaboration too.
  
  The evening event will be attended by the author of the book, Gianni Morelli, Corriere della Sera correspondent Ettore Mo and journalist Federica Brunini. They will discuss the story the narrator of the book tells through his adventures, starting with a 3rd class ticket on the steamer for New York at the beginning of the 20th century. It’s the story of a nine year journey that starts in Manhattan and ends up on the Peruvian highlands, via Buenos Aires, Patagonia and Bolivia. Comments on the places the narrator passes through will be made by Ettore Mo, long-serving Corriere della Sera correspondent who is fascinated by the author’s intimate knowledge of the countries described. While the landscapes and the circumstances of the fragile heroes that people the book will be commented on by Federica Bruni, author of “Il manuale della viaggiatrice”, published by Morellini: the voice and stories of the three travellers shed light on that capacity to dream that only visionaries have.
  
  Not only style then in the splendid venue of the Napapijri Gallery Store but also values and content.
• "WE ARE THE WALL": LOOKING AT YOURSELF IN THE MIRROR IS A NEW EXPERIENCE. 02.04.2010 “WE ARE THE WALL”: LOOKING AT YOURSELF IN THE MIRROR IS A NEW EXPERIENCE
  
  Design and Fashion share the same values to "reflect" and plan the future
  
  On the occasion of the 49th edition of Salone Internazionale del Mobile, to be held from 14 to 19 April 2010, GlocalDesign and Napapijri have combined their effort to set up the Fuorisalone event “We Are the Wall”. This will consist of an emotion-stirring installation in the shop-window of the famous Napapijri Gallery Store and also introduce the innovative collections of mirrors “Made in Italy” by GlocalDesign in aluminium and 100% recyclable steel.
  
  “The installation “We Are the Wall”, designed by Daniele Basso, owner of GlocalDesign, puts a metaphor on stage. Tall and grey, under high surveillance, the Berlin Wall is the universal symbol of divisions: an insurmountable limit. But the mirror “Die Mauer” (2010 Novelty – Collection “Message Limited Edition” – 100% recyclable steel, for indoor & outdoor use) by GlocalDesign interacts with our conscience and whispers that we are our own limit. The way towards our dreams is metaphorically opened. We are invited to overcome our limits and prejudices, and become aware that we are the mankind. We are the wall”.
  
  In this manner, in the splendid location of the Napapijri Gallery Store, Design and Fashion add values and contents to their being style-setters. Together they are a sort of thermometer of tastes and of the message that today's society delivers to history. Together, they work to improve the quality of life, stimulate research and transfer innovation and technologies into everyday life, teaching that quality and beauty are essential to imagine and plan the future. They are the perfect tools to overcome limits and cultural boundaries that impoverish relationships.
  
  In preview at this event also the collections “GlocalDesign+Molteni&C.” (design by Nicola Gallizia and solely distributed by Molteni & C.) where the models "Psiche" tell about the many facets of human personality by multiplying the space, and “GlocalDesign for SanPatrignano” (design by Daniele Basso and solely distributed by the San Patrignano Community) featuring four minimal-baroque models “Barocco Minimalisti in progress". Their design skilfully poised between the past and the present, reminds us in which measure the society where we live and ourselves are the result of our history, as man changes and develops in time.
• THE CALL OF THE POLES. THE BOOK 19.03.2010 Milan, Friday 19 March 2010.
  
  “The Call of the Poles – 100 prominent people worldwide commit to saving the poles” was presented last night during an exclusive event at the Napapijri Gallery Store in Via Manzoni.
  
  The book was published by an NGO, Le Cercle Polaire, in collaboration with Napapijri. The event was attended by the ex French Prime Minister Michel Rocard, a spokesman for Le Cercle Polaire  and the main advocate for the international campaign “The Call of the Poles”. The initiative is backed by Napapijri in the conviction that the best way to safeguard the polar regions is to promote awareness, on a global scale, of the fragility of these unique environments.
  
  From today until Saturday 10 April, 20 images from the book will be on display inside the Napapijri Gallery Store. Some of these images are already available in our photogallery:
  
  Photogallery
  
• NAPAPIJRI OPENS IN VERONA 18.03.2010 Milan, March 2010. The story of Napapijri, which indicates the Arctic polar circle in Finnish and whose roots are firmly planted in the great North of polar explorations, began back in the early ‘90s.
  
  Napapijri has a unique identity that has grown out of its values, its support for scientific organizations and its environmental sensibility, its vocation for travel and discovery, and the graphics that characterize its products.
  
  Napapijri is now part of a global project addressing all international markets with a wider vocation, that of encapsulating a whole world of products that already form a recognizable lifestyle.
  
  In continual evolution, the brand has chosen Verona as the location for its next new partnership store.
  
  The 135 square meter store is in the heart of Verona, via Cappello 41, a stone’s throw from the Casa di Giulietta (Juliet’s House). Its four windows showcase the world of Napapijri: Man, Woman, Accessories, Flagged by Napapijri and 66° 33’ by Yoshinori Ono.
  
  On two levels, this new point of sale is fitted with telescopic, highly flexible modular structures making it possible to re-invent the store’s display space and create new situations every time.
  
  The combination of crystal glass and wood makes the store unique, and it’s also personalized with icons from the brand’s advertising. A photo gallery, on the way to the upper floor, illustrates various aspects of the Napapijri philosophy.
• THE CALL OF THE POLES 16.03.2010
  100 prominent people worldwide commit to saving the Poles
  
  Milan, March 2010. Napapijri’s collaboration with Le Cercle Polaire began in 2008 and aims to foster and maintain awareness of environmental issues in places affected by global warming.
  
  “The Call of the Poles” is an international campaign initiated by Le Cercle Polaire and supported by Napapijri. It draws on the scientific, artistic and political convictions of individual activists to strive for better management of the Arctic and Antarctic regions. Photographers (including GlobalGreen US board member Sebastian Copeland, whom Napapijri has been supporting for years), scientists, explorers, government ministers, members of parliament and royalty from all over the world have got together, on a completely voluntary basis, to draw attention to the beauty and fragility of those remote regions, which are paying the punishing price of climate change and being gradually affected by globalization.
  
  A collection of images and written contributions by 100 prominent people from more than 40 countries around the world will be published shortly. Furthermore, 20 of these images will be exhibited inside the Napapijri Gallery Store in Via Manzoni, Milan from Friday 19 March to Saturday 10 April.
  
  Find out more about the contributors on:
  
  http://www.lecerclepolaire.com/En/call.html
  
  
• NAPAPIJRI PRESENTS THE NEW ONLINE STORE 01.03.2010 Napapijri presents the opening of Napapijri Online Store
  
  Discover the new Spring/Summer 2010 Collection
• CAROLINE OF MONACO AND HER DAUGHTERS CHARLOTTE CASIRAGHI AND ALEXANDRA OF HANNOVER CHOOSE NAPAPIJRI 15.02.2010 Milan, February 2010
  
  Caroline of Monaco and her daughters Charlotte Casiraghi and Alexandra of Hannover, long-standing fans of Napapijri, have chosen the brand’s historic garment for their holiday in Zurs, the exclusive Austrian ski resort.
  
  The three women of the Principality wear the Skidoo, which has always been a Napapijri icon and is perfect for ski-ing, in different colors and in both the classic and open versions.
• NAPAPIJRI AT CPH VISION - TERMINAL 2 2010 09.02.2010 Milan, February 2010. Napapijri, which indicates the Arctic polar circle in Finnish, has a unique identity that has grown out of its values, its support for scientific organizations and its environmental sensibility, its vocation for travel and discovery, and the graphics that characterize its products. Napapijri's mission today is to produce a new evolution, a new start with the basic materials to create iconic garments with unique details and subtly concealed signs.
  The inspiration behind the new Napapijri F/W 10/11 collection is, as always, a journey, this time a virtual experience across the four natural elements: Air, Earth, Water and Fire.
  The collection is in two parts: Geographic sportswear and urban clothes, and Authentic technical, high performance garments.
  
  During the CPH VISION – Terminal 2 in Copenhagen (11th – 14th February) Napapijri has presented the Napapijri Authentic line and its “capsule collection” 66°33' by Yoshinori Ono.
  
  Napapijri Authentic is in two sections: one geared to leisure and action, offering comfortable garments and modern detailing and shapes, while the other has higher performance garments, made of highly technical fabrics like freeriderman, a super-technical, mechanical stretch material (withstanding up to 10,000 columns of water) and are fully thermo-taped.
  Napapijri Authentic also contains the 66° 33' by Yoshinori Ono capsule collection, designed in collaboration with Yoshinori Ono, a Japanese designer of formidable experience and strong leanings towards technical design.
  66°33' By Yoshinori Ono merges day-to-day aspects, functionality and fashion in an atmosphere that is both metropolitan and "great outdoors".
  The collection is characterized by contrasting elements and contamination between design details and Japanese high-tech fabrics such as techno-flannel, a prestige material used to make ski jackets with rough-cut hems. The main textile used in the production of these garments is cotton combined with synthetic fibers and Japanese wools and given a special lamina treatment to ensure impermeability.
  
  The Napapijri presentation will be staged in a special 100 m2 area designed on the theme of the ideal habitat for Napapijri.
  The apparent contrast between the extrovert architecture of an urban loft and the majesty of mountains reflects the evolution of the brand, which takes the new collection in contemporary directions without losing contact with its roots. The interior design and furnishings are enhanced by the materials used: felt covered armchairs with a vintage twist are decorated by original cotton numbered race bibs, while the hanging units are made of black anodized aluminum.
• NAPAPIJRI AT ISPO 2010 28.01.2010 Napapijri, which indicates the Arctic polar circle in Finnish, has a unique identity that has grown out of its values, its support for scientific organizations and its environmental sensibility, its vocation for travel and discovery, and the graphics that characterize its products.
  Napapijri's mission today is to produce a new evolution, a new start with the basic materials to create iconic garments with unique details and subtly concealed signs.
  The inspiration behind the new Napapijri F/W 10/11 collection is, as always, a journey, this time a virtual experience across the four natural elements: Air, Earth, Water and Fire.
  The collection is in two parts: Geographic sportswear and urban clothes, and Authentic technical, high performance garments.
  The Authentic line has been presented at the Ispo in Munich (7th – 10th February).
  
  The stand concept, by Wagner Associati in collaboration with Plastique-Fantastique, transforms matter into ethereal spaces made for dreaming.
  The collection is showcased in huge bubbles that communicate with the irreverent silence of nature, where essence is not interrupted but amplified, where "confines" are infinities.
  Napapijri thus pays tribute to its own history, leaving its footprint in light and shade, in a collection of central importance for the brand's absolutely natural vocation.
• NAPAPIJRI FALL WINTER 2010/11 COLLECTION AT PREMIUM BERLIN 20.01.2010 January 2010. Napapijri, which means Arctic Circle in Finnish, has a unique identity that has grown out of its values, its support for scientific organizations and its environmental sensibility, its vocation for travel and discovery, and the graphics that characterize its products.
  Napapijri's mission today is to produce a new evolution, a new start with the basic materials to create iconic garments with unique details and subtly concealed signs.
  Napapijri has presented the FW 10-11 Collection at Premium Berlin (20 to 22 January).
  The inspiration behind Napapijri's it is travel, as ever, but this time it's a virtual experience of the four natural elements: Air, Earth, Water and Fire.
• NAPAPIJRI HAS PRESENTED FLAGGED BY NAPAPIJRI F/W 10/11 AT WHITE HOMME 14.01.2010 January 2010.
  
  Napapijri, which means Arctic Circle in Finnish, has a unique identity that has grown out of its values, its support for scientific organizations and its environmental sensibility, its vocation for travel and discovery, and the graphics that characterize its products.
  
  Napapijri's mission today is to produce a new evolution, a new start with the basic materials to create iconic garments with unique details and subtly concealed signs.
  
  Such is the raison d'être of Flagged by Napapijri, a capsule collection for men and women, designed to regain authenticity and diversity by rediscovering and reworking our archives, materials and applications in a return to our origins, to artisan techniques and tradition.
  
  Napapijri has presented Flagged by Napapijri project at White Homme Milan (January 17-19).
  
  New models include a men's and women's quilted jacket made of a metallized fabric in which metals are applied to the fabric using a nano-technology already employed in the aerospace industry. The fabric itself doesn't undergo any changes, thus retaining its softness, breathability, and anti-static and electromagnetic shielding properties.
• FLAGGED BY NAPAPIJRI FW 2010/11 AT MONTEDOMINI 08.01.2010 Napapijri, which means Arctic Circle in Finnish, has a unique identity that has grown out of its values, its support for scientific organizations and its environmental sensibility, its vocation for travel and discovery, and the graphics that characterize its products.
  Napapijri's mission today is to produce a new evolution, a new start with the basic materials to create iconic garments with unique details and subtly concealed signs.
  Such is the raison d'être of Flagged by Napapijri, a capsule collection for men and women, designed to regain authenticity and diversity by rediscovering and reworking our archives, materials and applications in a return to our origins, to artisan techniques and tradition.
  Napapijri has organized an exclusive preview of the Flagged by Napapijri capsule collection during the first edition of Montedomini, 12th – 13th January 2010, in the Pitti Uomo week.
• NEW NAPAPIJRI STORE IN BOLOGNA (ITALY) 25.11.2009 Milan, November 2009.
  
  The Napapijri story started back in the early Nineties. The word itself is Finnish for the Arctic polar circle, and the brand has its roots in the great northern wastes and polar expeditions.
  Napapijri’s uniqueness has grown out of its values, its support of scientific organizations, its passion for travel and discovery, the distinctive graphics on its products.
  Napapijri is now part of a global project that’s looking at all the international markets with a wider vocation, that of embodying a whole world of proposals that already form a recognizable lifestyle.
  In continual evolution, the brand has chosen Bologna as the location for its new partnership store.
  The 120 square meter store is on two floors and accommodates the entire world of Napapijri: Man, Woman, Kids and Accessories.
  The collections are displayed in bleached chestnut frames with a zinc back panel supporting the wooden shelving for the garments. There are also large zinc walls where goods can be attached with magnets.
• COMMITMENT - When The World Must Come Together As One 23.09.2009 "On one hand, the constant priority of continuing Napapijri’s commitment to promoting and supporting awareness of environmental and social issues. On the other, the desire to strengthen the ties between the brand, and its Gallery Store, and the city of Milan through collaboration and ongoing initiatives and exhibitions in the Via Manzoni facility," continued Martino Scabbia Guerrini, President Sportswear & Contemporary Brands at VF International.
  
  Such are the impelling reasons that led lifestyle brand Napapijri and publishers Electa Mondadori to collaborate with such dedication on "Commitment – when the world must come together as one", a volume of photographs edited by Memoria launched in an exclusive event on Wednesday 23rd September 2009 at the Napapijri Gallery Store, together with an exhibition of 25 highly emblematic photographs.
  
  Napapijri has always supported exploration and research involving travel and is deeply committed to popularising science by working with major international no-profit organizations (such as Global Green, Le Cercle Polaire, La Venta). It aims to raise awareness among its public that every one of us can do something to help protect the environment, our planet.
  Such are the aspirational values of a brand that hopes through these activities to send out a positive message of real commitment.
  
  In his introduction to the book, Aldo Colonnetti looks at "commitment" from a philosophical angle, seeing it as a possibility to change things, a sentiment shared by all the figures in the book. They are people from different ages, nations and backgrounds but they all consider the problems of the future not as something inevitable but as something that can be modified by acting now, on a day to day basis.
  Never before has commitment to a cause been felt as such a necessity, as a responsibility on the part of all who in one way or another can influence public opinion.
  
  Every age has its "emergency": the struggle for civil rights, for freedom of expression, for women’s rights, are examples. Issues on which people feel the need to act, inspired by the charisma of individuals who make such causes a personal mission.
  
  In the first chapter, "History of Commitment", Vittoria Filippi Gabardi chronicles certain emblematic events that have occurred since 1960. This historical view leads us into the second chapter, "Science and exploration", which deals with commitment to research. Photographs document exploration and scientific studies in the natural environments most at risk, such as the work done by Team La Venta, which Napapijri has always supported. And the book closes with a chapter on the most deeply felt issue of recent years, the environment and climate change at the Poles in particular. The introduction to this chapter, entitled "Ecology", is by Sebastian Copeland (the well known photographer and member of the board of Global Green US), he too a Napapijri man (for years) and a powerful voice on the dramatic consequences of what is happening.
  
  "Electa’s growing focus on ecological issues is reflected in a more responsible way of producing our books and in the choice of certain titles that show a heightened sensibility regarding environmental sustainability and the drive to reduce consumption of resources (for example, Yann Arthus Bertrand’s Home, edited in collaboration with UNEP - United Nations Environment Program, John Seymour’s Guide to Self Sufficiency, which plots a whole philosophy of life down to the smallest day-to-day details, and our recent Commitment project, featuring the testimonies of people who have tried to change things)," said Martin Angioni, CEO at Electa Mondadori.
  
  The book will be available, from October 2009, in the best worldwide bookstores.
  
  www.napapijri.com
• NAPAPIJRI PRESENTS ITS SS10 AT BREAD&BUTTER IN BERLIN 01.07.2009 Milan, July 2009 Napapijri has chosen Bread&Butter in Berlin (1st – 3rd July) as showcase for its next collection, Spring-Summer 2010.
  
  Its 160 m2 stand in the Basic Denim area will be exhibiting the men's and women's collections in two distinct sections: "installation relax" and "collections".
  
  The "installation relax" zone will give a preview of the collections with 4 outfits characterizing the main themes: performance and sportswear.
  
  The entire collection can be seen, but only on invitation, in the "collections" zone, a backlit canvas structure supporting irregular shaped frames in which the collections are arranged by theme.
  
  The inspiration behind this SS10 is an imaginary journey in a balloon, a journey that Napapijri splits into four main legs – Morocco, Nepal, Barbados and Cape Verde – to represent a collection which has a truly lived-in look thanks to special fabric treatments and in which garments become inseparable travelling companions.
  
  The stand will also dedicate space to some Napapijri special projects: Flag Project by Napapijri and 66°33'.
  
  Flag Project by Napapijri is a small wardrobe for a male traveller. It was designed in Italy and is characterized by garments rich in striking details, bright colours and natural materials.
  
  66°33' is the fruit of collaboration with a Japanese designer who blends metropolitan and outdoor atmospheres in functional garments for day-to-day living.
• NAPAPIJRI CHOOSES WHITE HOMME TO LAUNCH ITS FLAGGED BY NAPAPIJRI 21.06.2009 Milan, June 2009
  
  The Napapijri brand has chosen White Homme in Milan (21st – 23rd June) to preview its Spring/Summer 2010 Flagged by Napapijri.
  
  White Homme, which continues to be the most avant-garde and dynamic fashion fair, has specialized in seeking out new developments and tendencies and is therefore the perfect place to present Flagged by Napapijri, a small wardrobe of apparent simplicity designed for the male traveller.
  
  A world in which garments are rich in striking details, bright colours and natural materials treated in Italy.
  
  The concept is that of a return to origins, handcrafting and tradition. Study, design, production development and prototyping are all done just outside Turin, in fact, in some old premises reopened specifically for Flagged by Napapijri.
• MIRROR YOURSELF IN A NEW EXPERIENCE 22.04.2009 GLOCAL DESIGN PRESENTS ITS NEW CONCEPT MIRROR COLLECTION
  
  
  Milan, April 2009
  Glocal Design Studio has developed a new way of using a mirror: a simple furnishing accessory becomes a concept expressing a personal story, evoking "Made in Italy" cultural identity and heritage, elegance and style.
  
  "Desiderio Barocco" and "Message Collection" are the two collections presented together in Milan's Furniture Expo week ("Salone Internazionale del Mobile"). The mirrors will be the prestige focus in a number of famous stores which have made innovation, technology or design their hallmarks. Napapijri, the well-known sports apparel brand, will be devoting the main window of its Gallery Store in via Manzoni 34 to the theme (10.30 am to 7.30 pm).
  
  Opened last June, the Napapijri store is nothing less than a revolution in the brand's store concept: inside this 500 square meter sales space there is a permanent art and photography gallery hosting a rich calendar of exhibitions and shows.
  
  Also in the prestigious Corso Europa Emporio Casa, in Corso Europa 2, the full range of Glocal Design collection mirrors will be an integral part, as new concept accessories, of the expo layout and product offering alongside brands of the caliber of Molteni, Vitra, Dada and Armani.
  
  The prime strength of this project by Daniele Basso, designer, entrepreneur and creative soul of Glocal Design Studio, which debuted in 2007 at the SaloneSatellite, is in the materials. Eco-friendly, super-lightweight, anti-static and anti-glare, like the aluminum in the "Desiderio Barocco" collection, giving the mirrors luminosity and enhancing contrasts and reflections, as well as shatter-proof characteristics unthinkable in conventional mirrors, and the 100% recyclable stainless steel in the "Message Collection", offering extraordinary strength.
  
  But each mirror has a soul, and a story to tell. "Desiderio Barocco" has four mirrors - "Capriccioso" and "Eccentrico" in two sizes – designed for rooms of different sizes ad functions. Their baroque inspiration, expressing the value of the past, blends with technologically advanced materials to create a collection that both "remembers" and builds the future, with irony and self-criticism.
  
  In the "Message Collection", message and matter form concepts. So contemporary neuroses and fears, once accepted and shared, become concrete objects, pretexts for "reflecting" on the future we are building. In "DreamScape", the outline of Biella's alpine foothills etched into the curves of a geode becomes a dream landscape from which to draw energy and enthusiasm. "Frivolous" enacts our constant striving to be different at all costs, while "Trust" expresses the dichotomy between rabbit and wolf, symbolizing the gradual transformation of our reality. And lastly, "Rumour" explores the spectacularization of the personal sphere, the violation of privacy by morbid curiosity: in short, how we are controlled by the "Goddess of Communication".
  
  Glocal Design mirror collections (www.glocaldesign.it ) are "Made in Italy" by Fratelli Cesana (Desiderio Barocco Collection) and Brovetto Antonio & Figlio (Message Collection) and distributed in Italy by UNO Distribuzione International.
• ILARIA FERRETTI 01.04.2009 April 2009. After the success of exhibitions such as "Antarctica The Global Warning", "Vanishing America", "Under The Moon Shadow" by Kazutaka Nagashima (winner of the Mini Clubman Photo Award) and "Flickering East" by Luca Gabino, the first Napapijri Gallery Store, which opened in Milan at no. 34 Via Manzoni on 23rd June 2008, is resuming its annual programming of exhibitions in its 500 square meter sales space, which also houses a permanent art and photography gallery.
  
  Inside, everything in the world of Napapijri has found its proper place and setting: the Men's, Women's, Bags, Kids and Girl collections, and the Footwear and Eyewear lines. There is also space dedicated to the brand's special projects: from the most sophisticated line (Inventive) to the new "Leather" project (bags and jackets) and the Limited Editions.
  
  Napapijri Gallery Store is presenting 25 photos by Ilaria Ferretti, a young artist from Le Marche (now "torinese" by adoption) in an exhibition entitled "CONCRETE" and open from 1st to 30th April 2009.
  
  The plural form of the title ("concrete things") refers to two aspects of an apparently contradictory reality: architecture and nature. The first, created by humans, is a trace left by themselves, while the second is an autopoietic process.
  
  And "Architettura dello sport" is the title of a series of photos by Ilaria Ferretti which won a prize in the "Paesaggi del Lavoro 2008" competition (in section).
  
  The photos document a silent journey inside a form that informs, inside a light made of plaster, inside a time that doesn't elapse but stays still, revives, impacts on the present, detains and occupies it.
  
  The eye sees and foresees. Focuses and includes. Skims, touches, seeks, encounters and recognizes.
  
  This path is taken up in the new series entitled "Laghetto Animatissima", in which we see the artist's sensibility to surfaces, which "… are a promise of profundity you can touch..", which become perception of matter, a language of light, an idea of interiority, an evocation of an intimacy not revealed yet highly conspicuous in its absence.
  
  From the monochrome style of the architecture to the chromatic effect of "Colore Calore": colours possible and impossible. Kaleidoscopic visions.
  
  Colour that generates a sensorial experience, which is both a sentiment and a pre-sentiment forming part of a process of identification. Colour that is warmth in fact.
  
  The image freezes. Only our sensations move.
  1 glance + 1 glance:
  
  That of the photograph, sliding inside the movements of things and inside geometries made of light. A glance, ours, that attaches to those solid images capable of becoming fluid and warm, those images made of breath, whispers, smells, instinct, that can restore us to the skin of the world, the rhythm of time, and are memories to treasure.
  
  The artist will be at the opening event on 1st April from 6 pm to 9 pm at the Napapijri Gallery Store, Via Manzoni, 34 - Milan.
• FLICKERING EAST 03.02.2009 February 2009. Napapijri's first Gallery Store opened on 23rd June in Via Manzoni 34, after the successful exhibitions, Antarctica- "The Global Warning",Vanishing America and "Under the Moon Shadow" by Kazutaka Nagashima winner of the 2008 MINI Clubman Photo Award., presents another original exhibition in its 500 square meter sales area with permanent art and photography gallery.
  
  Inside, there is room for the entire world of Napapijri: the Men's, Women's, Bags, Kids and Bambina collections, the Footwear line and the Eyewear. There is also space for the brand's special projects, from the most advanced line (Inventive) to the new "Leather" project (bags and jackets) and the Limited Editions.
  
  Napapijri Gallery Store will host from the 3rd of February till mid March 2009 25 pictures from Luca Gabino, the exhibition is called "Flickering East".
  
  In Flickering East, the Milanese photographer's journey is as if in front of a mirror. Space and time, constricted in front of their own images, become reflecting surfaces. Symmetry against which both dimensions are made to glow, as if about to explode. Then, moulded together, they both undergo a slow rotation. And space and time, in the end, remain suspended around a single point. Around the centre of an axis. Around that precise vertical of the gaze placed behind the camera lens. Thus, when the film impresses the invisible, during hours and hours of setting up and interminable exposures, that same "invisibility", even if only in passing, leaves a trail. And the light that turns with the world, along the same tracks, at last leaves a footprint of itself. Luminous furrows opened up inside. Inside a long intermittent instant. The mystery of every image is its delayed absence. Amidst the rooftops of Tokyo, views of Shanghai and skyscrapers in Hong Kong, the light of the sky becomes the only possible expedient. The secret of the whole journey. And while our eye retains whatever sparkles, the ether captured in each shot is transformed without our realizing. It becomes the sole activity along the way. The sky thus represents the ideal vanishing point. Receptacle of inexistent flickerings and shadows. An illuminated veil. An infinite limit spread out over the city and its lines.
  
  In these 25 photographs, stolen from the reawakening of the day to day, Gabino fragments the truth. By falsifying it, by extruding that space and that time which, suddenly elongated, crash into the film. Without respite, without escape.
  
  Before going in to see Flickering East, you should therefore prepare eye and mind for this vision. Remember that during your visit round this personal exhibition certain things will be missing. Things which, for this very reason, must always be present. You will not see the transparency of water, because you will find its surface already imbued with clouds and emerald hues. You won't see any human faces, because Gabino's nights are deserted, built ages ago around man's dreams. You will find nothing in any of these photos that has a definite name, nothing that has been touched by gravity, nothing that has ever played hide-and-seek with the discipline of the Principle. In short, you won't be treated to an enactment of a pre-packaged oriental urban scenario. The edges of buildings, the nests of scaffolding, the neon signs, the iridescent violets, the cascading lights and long waterways will only be a guide. The log book of a voyage aloft. An interval between arrivals and departures, dedicated to the light and flickering east wind. While full soberly the earth's fresh hope begins, nor stays to think of what each new day wins.
• FLAGGED BY NAPAPIJRI FW09 14.01.2009 FW09 FLAGGED BY NAPAPIJRI
  Voyage of rediscovery: matter and identity
  
  Milan, January 2009. Napapijri presents its Flagged by Napapijri, exclusive from Luisaviaroma on 14th January 2009.
  
  During Pitti Uomo, the brand is returning to its origins and to Italian handcraft traditions to launch a new product and branding concept in twenty or so garments designed, developed and produced entirely in Italy.
  
  This project of powerful authenticity and diversity rediscovers and interprets the Napapijri archives with modern materials and applications in collaboration with companies sharing our manufacturing and textile tradition.
  
  The event will be hosted by Luisaviaroma and designed by Felice Limosani, the store's art director. The haunting photography of Sebastian Copeland will be processed using a special 3D technique for interactive use.
  
  At 9.30 pm (following DJ Set, backed up by Mauro Bruno), there will be a live performance by Malika Ayane, a young international singer who will be giving an exclusive presentation of her first album, "Malika Ayane", released this autumn on Caterina Caselli's Sugar label.
  
  "The color of this voice is a dark orange tasting of rare and bitter spice," wrote Paolo Conte of the young singer. Napapijri was convinced that this fresh new celebrity, who is also tied to traditions, to her origins and colors, was ideal for associating with the project because it saw in them its own values: those colors, those voyages of discovery and rediscovery of the unique.
  
  
  Napapijri has 54 single brand stores worldwide (14 directly managed, in Lugano, Milan, Paris, Tokyo, New York, Miami, Saint Tropez, Munich, Berlin, Madrid, Antwerp, Chamonix, Yokohama and Osaka, and 40 partnership stores) and also distributes through around 2,500 multi-brand points of sale.
  
  VF Corporation is a global leader in lifestyle apparel with a diverse portfolio of jeanswear, outdoor, imagewear, sportswear and contemporary apparel brands. Its principal brands include Wrangler, Lee, The North Face, Vans, Reef, Napapijri, Kipling, John Varvatos, Eastpak, 7 For All Mankind.